Update: Indiegogo Review
Some impressive activity has been happening with Indiegogo since our initial review. I wanted to take a few minutes to update and help it better reflect the companies activities through 2014. Over the last year Indiegogo has announced that they received a $40 million investment (how’s that for confidence in the industry), said publicly that they will be entering the equity crowdfunding space (small companies issuing stock to investors through the platform) and launched Indiegogo Life which is their entrance in to the personal crowdfunding space. They remain Kickstarters primary competitor in the reward crowdfunding space and most well known for the film, art and technology campaigns held on their platform. The move in to equity will eventually have them squaring off with some very large players in finance. Along with the move in to personal fundraising putting them up against GoFundMe, the largest site in the industry in terms of dollars raised.
We will be watching closely to see if perhaps they are spreading themselves a little thin. It will be interesting to watch the developments through 2015.
Indiegogo History on Wikipedia
While most large non-profit organizations have several resources to raise money for their philanthropy, there comes a time in people’s lives that many of us need a fund raising campaign. Often, we simply don’t have the resources and tools to not only build our own website, but to effectively communicate this to as many people as possible and maximize the exposure of our fundraising efforts. Whether you need medical bills, are trying to fund your bands tour, or simply want to buy an expensive toy for your child and can’t afford it, we’ve found the perfect crowd funding for you. Indiegogo is the new online fundraising platform that allows you to raise money through friends and awareness for whatever your needs are.
Indiegogo’s crowd funding campaign designer is completely customizable, so whatever your needs may be, you’ll be able to publish an eye-catching fundraising campaign in just minutes. There’s no coding required, and you can even upload photos and video to your campaigns.
Once you’ve designed and published your crowd funding campaign, the tough part comes up. You need to get publicity and raise awareness to your needs. You could always share this on your own Facebook page, but Indiegogo gives you so many more ideas. With one-click social media integration, you can post to countless social media channels in a professional manner that brings users right to your campaign. Users can share, retweet, and email your campaign to both friends and family, offering you limitless exposure to your fund raising efforts.
If you’ve tried to use other fund raising sites, you’ve most likely run into the issue of not being able to see who has donated. Indiegogo offers a full analytics tool to stay on top of your donors. It effectively allows you to reach out to them, should you be providing perks, which also results in the ability to get even more exposure when people are contacted.
Indiegogo is an already popular crowd funding site that appears to draw lots of traffic. With several options for payment and efficient customer service, it is quickly going to grow even more, and it certainly provides a decent amount of traffic to fund raising campaigns, based on the levels of donations that we see on hundreds of efforts that are already posted.
Indiegogo is a professional looking, and easy to use website for crowd funding. Be sure to make this your first resource for fund raising should the need arise.
Indiegogo has made a strong name for itself in the crowdfunding world for Arts and New Products but we prefer GoFundMe for personal projects (medical, educations, etc.) as they are much more accepting of these types of crowdfunding projects. Take a look at this growing crowdfunding site prior to making a final decision on posting your crowdfunding project. Probably the best Kickstarter or IndieGoGo Alternative for personal crowdfunding projects.
If your crowdfunding project is either an art or new product introduction, IndieGoGo is the way to go. We have found them to be much more interested in helping campaign creators promote their project than Kickstarter.
Do you need to Promote Your Indiegogo Project but don’t have the a big budget? Promote your Campaign by placing a free advertisement on our homepage and look to Krowdster for low cost project promotion and analysis (They offer a free 7 day trial – I recommend you use it prior to launch)